Back to basics for pet nutrition

Dog in bath What the pet food people don’t want you to know!
Vets are often asked: ‘Why add dietary supplements to your usual pet food?’ The answers are straightforward: (a) for optimum nutrition and (b) to help address common health issues.

We all want to do the best for our pets and with poor nutrition at the heart of most illnesses, like humans, pets will thrive when we get their dietary balance right. But understanding exactly what that ‘right balance’ is can be difficult, particularly with so many pet foods now claiming ‘added benefits’ - what do you choose? The fact is most everyday pet food is likely be deficient in some vitamins and minerals, with ‘home made’ menus certainly being unbalanced in terms of proteins, carbohydrates and fats.

Although pet food manufacturers are known to include extra levels of ingredients at the start of the process, to  help ensure levels at the end at least meet minimum nutritional requirements, unfortunately, the genuine ‘optimal’
nutritional values are often not met. Nutrient levels can be lost between raw ingredient stage, processing and your pet’s dish, perhaps due to heat treatments, chemical reactions between ingredients and even poor storage after manufacturing.

DID YOU KNOW?
Optimal pet food sales are less than 10% of the overall pet food market. Why not consider supplementation to help
deliver the right balance of essential nutrients.

The ‘magic five’

Vets remain convinced pets need a full range of vitamins and minerals, at the right levels, so their health giving properties are maximised. The antioxidant capacity of the ‘magic five’ - vitamins A, C and E with minerals zinc and selenium - as found in VetVits, can help protect against common and serious pet ailments like skin irritations, joint problems, heart and kidney problems and general well-being. That’s why nutritionists and expert vets recommend VetVits supplements, to help fill the nutritional gaps some pet foods may leave. Easily added to their usual daily diet, in tasty tablets, they can help maintain long-term pet health.

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John Foster BVSc CertVOphthal MRCVS

John Foster BVSc CertVOphthal MRCVS 

Consultant Veterinary Surgeon and former President of The British Small Animal Veterinary Association. 

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