The combination of 10,000 blinks a day, plus every smile, frown and laugh, all impact the delicate, fragile skin around the eye, so we need to take special care of this area to prevent the signs of premature ageing.
The skin around our eyes is thinner and more delicate than anywhere else on our face. As a result, the signs of ageing, accelerated by a poor diet, sleep deprivation, stress or squinting, will often show around our eyes before anywhere else. Many of us say our eyes are our favourite feature, so naturally using an eye serum is a vital addition to our skin routine in order to keep the eye area healthy, nourished and looking youthful.
How you apply your eye serum, and using it regularly, is important. Every morning and evening dot a small amount of product lightly on the delicate skin around the eye, gently tapping the skin to boost sluggish circulation and reduce puffiness. Use after cleansing and toning and before your other skincare products.