Optimum skin health, now and forever…
Thankfully, it’s now easier than ever to put things right. Certainly we can thank the skincare industry for being so forward-thinking; it seems like everyday new buzz words, innovations and ingredients are cropping up to help tackle our woes.
It appears that skincare originally evolved, in fact, from a need to protect the skin from environmental factors. Long before we were fully aware of the dangers of UV radiation, many ancient cultures, including the Ancient Egyptians, were mindful of protecting their skin from the elements with a host of natural oils, aloe vera and clay.
Fast-forward thousands of years to the beginning of the 20th century and we find the foundations of modern skincare, when advances in science and skincare were having aesthetic and practical impacts.
At this time, pale skin represented beauty and affluence, so most people shied away from the sun as much as possible. A seemingly endless stream of film stars hit the screen with perfect porcelain complexions.
Modern sunscreens were also being developed, although not for purely cosmetic reasons. Many of the sunscreens were heavy, functional creams produced for hardy mountaineers or soldiers.
Sun-kissed or damaged?
However by the latter part of the 20th century, having bronzed, glowing skin was the new fashion. Despite many believing that a sun-kissed glow was a reflection of health, we are now more aware than ever of the sun’s ability to cause long-term damage to our skin. UV radiation is one of the main culprits of premature ageing, notably wrinkles, fine lines and age spots, giving rise to products which help to reverse the damage. The Replenish Intensive Pigmentation Reducing Complex is a case in point, combining skin lightening active kojic dipalmitate to help fade uneven pigmentation on the face, chest and hands, as well as retinol to help act on lines and wrinkles and vitamins C and E to help protect skin from environmental damage.
21st century sunscreens have also had a facelift, so it’s important to start asking more from your sun protection. Of course, ensuring they provide enough the best protection from both UVA and UVB rays is aim number one, but now you can also ask that your sun protection addresses things like age spots, fine lines and long-term hydration. The Daily UV Defence SPF50 is one of our favourite products in the range – it’s light, non-greasy and easily absorbed so you can protect your skin everyday from UV damage and help keep skin looking healthy. It also contains vitamin B3 to help reduce the signs of age spots as well as Superox-C™, the world’s richest source of vitamin C, to help combat free radical damage, smooth the skin and improve radiance.
Your future skin
As well as defending your skin with SPF, there are a number of other new and exciting ingredients which are worth looking out for to support your future skin health.
Beautifeye™ is one of these (used in our Replenish Eye Serum) and is the only ingredient proven to lift the upper and lower eyelid. It also helps to reduce fine lines, wrinkles and dark circles. It’s particularly important to protect the eye area as it is often the first place to show the signs of ageing, so this tube of magic more than earns its place on your dressing table.
Matrixyl is another innovative ingredient and plays an important role in our bestselling Replenish Collagen Boosting Serum. Comprised of peptide chains, Matrixyl helps to restructure and repair the skin, leaving it feeling smoother and
Retinol is another ingredient which continues to polish its crown – and rightly so. This highly effective active, also known as vitamin A, is combined with caffeine in our Replenish Neck & Décolletage Cream to help boost the metabolism of fat to smooth and tighten skin.
The newest addition to our range, the Tan & Defend Skin Supplement, also uses one of the skincare industry’s latest developments; patented ingredient NutroxSun™ contains a combination of citrus and rosemary extract, which helps reduce skin redness, even skin tone and improve elasticity. Whether you’ll be regularly jetting off this spring and summer, or enjoying the milder seasons in your own back garden, it’s essential for improved skin health.