Why don't you list product benefits?

A common question for us is why some products list benefits from taking that product whereas others do not have similar information.

Making claims about the benefits of nutritional supplements is a heavily regulated area- with the European Food Safety Agency (EFSA) only permitting certain claims for certain products and nutrients.

While you may be aware of a specific health benefit from taking a particular supplement based on your own experience or a recommendation from a friend or family member, that benefit is not necessarily allowed to be listed in product listing information.

This is not to say that products are unsafe- all supplements are subject to the same safety protocols as any other food product- but that EFSA deems it in the interest of the consumer that until sufficient scientific evidence exists for the efficacy of a product it cannot be marketed on the strength of a specific health benefit.

If you would like to inform yourself about the studies and claims around specific nutrient, then you may wish to read articles from nutrition experts or contact a member of our nutritionally qualified product information team.*

*Please note: Our agents are not medically trained and any significant change in your diet and nutrition should be checked with your GP who will have a better overview of your specific medical history.


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