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We've divided our biggest products into three categories: Best Value, Bestseller and The Best.
Starting-point supplements that don't stint on quality but offer great value for money.
Long-standing favourites among our customers. Premium formulations with thousands of independent 5-star reviews.
Gold-standard supplements with superior ingredients and formulations.
Optiflex Glucosamine is a patented form not available from any other company.
Weight for weight, it offers 40% more glucosamine per gram than glucosamine sulphate supplements.
What's more, it's made from a sustainable, natural, corn-based source (GlucosaGreen) that is shellfish-free and vegan and vegetarian friendly.
Glucosamine is needed to make cartilage, tendons, ligaments and joint fluid. Production in the body declines with age, contributing to joint deterioration.
Chondroitin sulphate is the perfect partner to glucosamine, as it helps to form 'springy' molecules that increase the strength and elasticity of cartilage, making it more resilient.
Chondroitin also acts as a signal to inhibit the enzymes responsible for breaking down cartilage, and increases the synthesis of type II collagen (see below).
Turmeric, a golden yellow member of the ginger family, has a long history of use in traditional Indian Ayurvedic medicine.
Curcumin, the main ingredient in turmeric, is particularly helpful for suppressing joint swelling and stiffness.
The long-chain omega-3 fatty acids DHA and EPA are vital for health.
There are government-approved health claims that DHA is important for healthy brain function and for maintaining normal vision, while both DHA and EPA help to maintain normal blood pressure and triglyceride levels and contribute to the normal function of the heart.
Many people find that omega 3 is beneficial for joints, too.
Not long ago, vitamin D was all about calcium absorption and strong bones.
Now researchers realise it has many other important functions in the body, including helping to maintain healthy bones, teeth, muscles and immunity.
Although diet should always come first, many people miss out on key vitamins and minerals because they are cutting back to lose weight, skip meals due to time pressures or avoid certain items for personal reasons.
Over the age of 50, the ability to absorb certain nutrients also decreases.
If you don't manage to meet the 5-a-day fruit and veg guidelines, and don't eat two portions of fish per week, one of which is oily, then a multivitamin and mineral supplement can help maintain your nutrition levels.
Eyesight is precious, yet it's easy to take your vision for granted until it starts to fail. Although diet should always come first, certain supplements can help to preserve vision.
Lutein and zeaxanthin are yellow, carotenoid pigments found in yellow-orange red vegetables such as carrots, as well as green leaves such as spinach.
These pigments are concentrated in a part of the retina called the macula, which is responsible for fine vision, where they filter out harmful blue light and provide antioxidant protection against free radicals generated during light detection.
CBD (cannabidiol) is an active ingredient extracted from industrial hemp – a non-drug strain of cannabis plants. CBD supplements only have trace elements of THC, so do not produce a 'high'.
CBD is short for cannabidiol, and is one of at least 113 compounds known as cannabinoids that have been identified in the cannabis plant. These cannabinoids interact with the endocannabinoid system in the human body.
Magnesium is a mineral whose importance is growing daily. Once estimated to be vital for over 300 enzymes to work properly, that number has grown to over 700.
Magnesium is involved in just about every metabolic reaction, from the production of energy to the synthesis of hormones, proteins and genetic material.
Magnesium has beneficial effects throughout the body, especially in the circulation, promoting blood vessel dilation, lowering blood pressure, reducing abnormal blood clotting and protecting against abnormal heart rhythms. It also helps keep your bowels regular.
Garlic is an important component of the Mediterranean diet. It is a rich source of powerful antioxidants, such as allicin, which have beneficial effects on the circulation.
Supplements are either made from fresh garlic or from aged black garlic produced by a natural fermentation process.
Black garlic has higher levels of antioxidants and a significantly reduced garlic odour. Garlic is often taken alongside plant sterols to support a lower cholesterol level.
Collagen is an increasingly popular supplement that offers both joint and beauty benefits. It's the main structural protein in the body, providing the scaffolding for youthful skin, cartilage, tendons, ligaments and other tissues.
Supplements can contain collagen in its original form (unhydrolysed), which must be broken down during digestion before it can be absorbed.
A popular form, known as hydrolysed collagen, is pre-digested by protease enzymes to release small fragments (peptides) that are more readily absorbed. When the body detects these peptides, it helps to stimulate collagen production and repair.
Probiotics are live bacteria that provide health benefits. Although most of their effects occur within the intestinal tract, probiotics also stimulate immunity and may influence psychological health.
The most commonly used probiotic organisms are specific strains of Lactobacillus and Bifidobacterium. These friendly bacteria play an important role in maintaining digestive health.
They produce lactic and acetic acids, as well as natural antibiotics that discourage the growth of the less beneficial bacteria that produce gases and may contribute to symptoms such as flatulence, bloating, pain and diarrhoea.
Coenzyme Q10 helps to drive the cell machinery that burns glucose and fatty acids to create energy.
There are two main forms of coenzyme Q10: ubiquinone and ubiquinol. Although your cells can make ubiquinol and ubiquinone, the amount they produce reduces with age, and the efficiency with which coenzyme Q10 is absorbed from the diet also decreases.
The ability to convert ubiquinone into biologically active ubiquinol also diminishes at a faster rate after the age of 50. Falling levels of co-enzyme Q10 reduce a cell's ability to generate energy and function properly, which is a major contributor to cell ageing.